Macs By Ceci

To accomplish the goal of expanding brand awareness and increasing sales for Macs By Ceci, we created a social media campaign to showcase brand authenticity and create customer leads. Content was curated and a social media campaign was launched via Instagram and Facebook over two months. We aimed to see at least a 20% increase in reach and 10% in engagement from both followers and non-followers on these platforms. In addition, we wanted to see a 5% increase in sales over the campaign.